"Hi ladies! I recently order a sample pack and just would like to let you know that both my husband and I absolutely love your product! Most people are pretty hesitant to try anything natural for a deodorant and I certainly was no exception. While adopting an all natural lifestyle, I still always used nasty chemical junk for fear of stinking the place up! I can say for sure that I am completely satisfied with your product, it keeps me smelling awesome and smiling all day long. My husband even loves it and is on board with the natural living lifestyle. I also wanted to express my gratitude for switching out the one that contains bees wax for one that didn't. Thanks so much! And you've made a customer out of my family =D"
"A few years ago a friend of my brought to my attention that the majority of the deodorants on the market today are actually anti-perspirants which means that they use chemicals such as aluminum chloride to actually clog your pores and stop your from sweating. I was shocked. Sweating is natural, so why are we trying to stop it? Since then I have been searching high and low for a deodorant that was all natural and could actually stand up to serious sweating, when I was introduced to the one and only routine de-odor cream. I have tested it on hot summer hikes, running, cycling, and in my every day life and I am totally hooked! I love everything about my routine de-odor cream - the great packaging, the unique way that you apply it, the fantastic scents, and most of all it’s made of mother earth’s finest ingredients."

Kyla
Via Email

Vanessa
Calgary, Alberta

Lesley
Saskatchewan
"Hi, I just wanted to thank you for your product! Back in September, I purchased a jar of the apple scented deodorant cream and am just using up the last bit - it is the first and only product that I have tried that ACTUALLY WORKS. I hated using conventional antiperspirant and I am so happy with your product. Keep up the good work!"

Ferryn
via email
"I just wanted to say thank you for making such a wonderful product!! I was so tired of trying other natural products that never seemed to work for me. I was referred to routine by a friend and I am so glad I was! I am a massage therapist and I am always worried about my scent throughout the day and with your product I have never had to worry again! I loved it so much I ordered my husband some and he is hooked on it. I am slowly changing my family and friends over to your product and so far it has been a hit with everyone! Thanks again and take care!"
"Hello routine., I have been using your natural, locally made deodorant for the past few weeks and I hope that I never go back to stick bars that sting me once and a while. Upon picking up your product off the shelves of my local natural store, I could tell this was a quality product from the sheer luxurious heft of it. Specifically i've tried the Johnny's Cash, and I dig the smell. It's a manly, robust, yet not overpowering smell, coupled with effective no bacterial stench from me anymore. I have to admit that applying it with fingers is a bit strange, but now it's the first thing I do after I get out of the shower and dry off. I have noticed the difference after years of wearing antiperspirant that I sweat again, but it's good to feel that, as my body can now effectively cool itself, thanks. Dustin "

Dustin
via Email

Russell
Calgary, AB
"Just wanted to write you to let you know that I LOVE your products. I am allergic to the planet basically, so the fact that I can not only use your product, but LOVE it as well is amazing. So thank you for creating a little piece of awesomeness in my world :)"

Hannah
via email
"Hi there - On a recommendation based on someone else I knew using this for the last year I got one for me and one for my wife. Mostly I wanted to try it since I know we are putting a lot of chemicals on our body by using typical deodorants. WOW!!!! Is the first thought that came to my mind. THIS WORKS... AND IT IS ALL NATURAL. Love it and actually after only using it for a week both us believe it actually works better than 'regular' deodorants. We both work in high stress jobs and both train and work out and regardless what we did we were still smelling fresh (underarms) by days end. Not to mention we hope to see the difference in our shirts and blouses to see if it makes a difference as well. Thank you for making such a great product."

Michelle
Calgary, AB
"Thank you!!! Routine is without a doubt the best natural deodorant I have ever used. I was hesitant at first to buy it because I've found natural deodorant generally doesn't work that well, but I'm so glad I did. I expected the no-smell result, but was thrilled that it kept me dry as well! Thank you so much for making this, and for sharing it with the world. I love the fact that it's Calgary-based (my hometown). Brilliant!"

A Facebook Fan
Calgary, Alberta
"I just wanted to say that I've been using Lucy in the Sky and am absolutely amazed at how well it works! I've been through almost every natural deodorant you can think of, but nothing has even come close to working this well! I'm thrilled with this new discovery, and am already starting to think of the neat things I can do with the cute little jar once it's empty :) Thank you so much for making it!
"Hi Ladies! Thank you for *finally* making a natural deodorant that actually works!!! I've been trying all the crystals etc because I know how bad the traditional/drugstore anti-perspirants are, but I could never find one that works! My friend gave me 2 samples - the beeswax one and the clay one - to try and I tried them both - one while on a long hot hike through Stanley Park, and the other one I tested by going half hour on high on the elliptical - wow I'm impressed, but more than this, I am thankful that someone has finally come up with a natural deordorant that actually works - now I can "check" that off my list of health priority taken care of! Kisses & hugs, Cristi"

Cristi
Vancouver, BC
"This deodorant is very effective and there is a product in your line for everyone. I initially bought Blackberry Betty and when I ran out I discovered you have an unscented one, love this one as well. Also, I have strong gluten intolerance and very happy to see all these deodorants are gluten free! And speaking of that, I was able to easily find answers to all my questions on your website. I wish you lots of success with your business, I know I am recommending this product to everyone, thank you for bringing it to the market, it is much needed!

Daniela
via email
"I love my sexy sadie de-odor-cream! I was reluctant to try it because I am super sensitive to scents, but this one doesn't bother me at all, in fact, sexy sadie smells quite lovely and I've had no negative reactions whatsoever! I am impressed how well the product works to control perspiration and body odor, and it seems to last a lot longer between showers than my previous deodorant. routine is very cost effective as well, I've been using sexy sadie for almost 2 months now, and have hardly made a dent in my first jar. I love the packaging, or rather the lack of packaging, great for the environment. And big bonus, it is made with all natural ingredients. Wow, I am completely sold!"

Jennifer
Saltspring Island, BC
"I LOVE YOU GUYS! Thank you for making an amazing Deodorant Cream that actually works! And boy does it work! Way better than any other product I've ever tried. Thank you, Thank you, THANK YOU! I've been telling everyone I know about routine and plan to give some as gifts. Candice"

Candice
via email
"Thanks so much for creating and making a natural deodorant that actually works all day & is affordable. It's fantastic & I recommend it to everyone!"

Stacey
via Email

Stacey
via Email
"Hi there, I just picked up your product the other day in perhaps my 10th attempt at trying a natural deodrant. It works! Even more so then the chemical ones! It's an armpit miracle! Thank you."
"I've been using this product "routinely" for the past year and have found it prefferable to any other product previously used. I am totally sold on it. It works extremely well even during a workout. This is my first testimonial about any product and probably my last- I'm just that kind of a guy...It works great and is all natural. Good enough for me."

Ernie
Cambelton, New Brunswick
"Hello! Please don't ever go out of business!! I will forever recommend your product! After ten years of wearing TWO deodorants at a time, I'm so thrilled to find that the only deodorant I need is my Routine! And local too!! Thank you for being here! Your Sexy Sadie is the best!"

Randah
Calgary, AB
Large Heading
“De-odor-cream” actually keeps body odour at bay and it smells good too.
Most natural deodorants stink. Some are ineffective, others leave you smelling like patchouli. But the health-conscious can rejoice; Routine, the Calgary-made “de-odor-cream” actually keeps body odour at bay and it smells good doing it. It uses natural anti-bacterial and anti-fungal agents (coconut oil, what can’t you do?) in place of questionable deodorizing chemicals like aluminum zirconium, aluminum chlorohydrate and parabens. Routine comes in nine scents to keep all body chemistries covered. $24 - $28. © Copyright (c) The Calgary Herald


"3 Things We Love This May
The employees of RedPoint Media are an opinionated bunch. Here's what we're loving this May:
#2: Routine Natural Deodorant in Blackberry Betty
Routine natural deodorant is locally made with wholesome, delicious-smelling ingredients like coconut oil and essential oils and is free of aluminum, parabens and propylene glycol. But let’s get real: this is a “natural” deodorant that actually works. You wont find yourself smelling like a health food store stock boy by lunchtime. Routine’s Blackberry Betty ($24) scent is its gentlest, made with beeswax, coconut oil and fruit oils, and stays sweet through a 90-min hot yoga class."
— Meredith Bailey, assistant editor at Avenue
"Routine Natural Deodorant Cream, $24 – Hand-made with love in Calgary as well as with human and environmental health as a priority, these natural deodorants are effective and worth every bit of their Canadian price tag. Routine kept us dry under our arms as well as smelling like blackberries (depending on which of the six delicious scents you decide to try) all day long. Routine also makes an unscented deodorant as well as offers two scents for men. Not sure which scent to try first? Sample each Routine Cream for $3.99.
Notes: All of the scents smell lovely and each one mixed extremely well with our body chemistry. Did not cause any irritation applying it directly after underarm shaving. Off-white/cream color.
Made with coconut oil, kaolin clay, sodium bicarbonate (baking soda), shea butter, cocoa butter, tea tree oil, vitamin e, marigold infused olive oil, neem oil, flavour or essential (natural and organic) oils."
http://www.organicbeautytalk.com/2014-organic-beauty-talk-awards-announcing-the-winners/

"As you know, anti-perspirants are dangerous to use on a daily basis because they clog your pores and actually prevent you from sweating. Over time those anitperspirants, by preventing your armpits from sweating, can cause you to retain more toxins in your body. Anitiperspirants also contain parabens which have a link to cancer and have an estrogen component to them.
I have been using natural deodorants for almost 20 years now and technology has really come a long way. Routine cream is different in that it is in a jar. You have to take it out on your fingers and rub it onto your armpits. What I love about this product is the smell (Lucy in the sky is my fave) and the fact that you can apply once in the morning and that's it. All of the other products that I have tried have to be re-applied many times over the day, depending on your level of activity. The product allows you to sweat without the unpleasant odor that accompanies sweat.
I am a pretty active person. I kickbox twice a week, take 3 karate classes a week, rollerblade, cycle, do yoga and snowboard, to name a few. I find that with this product I can work out super hard and still smell fresh. If you are interested in more information on this product you can follow this link to their website. They sell their product online. You can also buy it in various natural foods stores in calgary, Edmonton, Sherwood park, B.C., Saskatchewan, Manitoba, Quebec, and Nova Scotia. It is fairly expensive at about $24.00 a jar but that will last you at least 6 months if you use it daily.
Try it. I am sure you will love it!"
Iva Coyes, Natural Girl Holistic Nutrition Blogger.
"Changing a bit of pace for this post. We all wear deodorant with our beautiful preloved clothing so lets discuss it. One can have various reasons for switching to a natural deodorant, for me its the concerns about aluminum and other toxic ingredients in mainstream products. You can do everything a little bit more conscious, eco, and animal friendly so why not make the switch? So here’s the list, keep in mind I’m always trying out new products so more may be added to the list over time.
Routine De-Odor-Cream – This one is my favourite of the three... It comes in lots of unique scents which is like a perfume when I first put it on but eventually they all start to smell the same to me. I just use my fingers to put it on, the consistency is like a sandy toothpaste which rubs in smoothly and you don’t have to use that much, it lasts all day with no residue! A jar typically lasts me four months and some of their scents are made with beeswax for those pregnant and breastfeeding. Made in Calgary, Alberta, Canada! Cost $24 for 50 ml, available online (they ship all over the world) or purchase where I first discovered it at Optimum Health in Edmonton. They have a retail locations page on their website."

"The Johnny's Cash de-odor-cream by Routine allows you to work like a lumberjack, but not smell like one. Over the last few years Ive been searching for a natural deodorant that actually works. I wanted a product that didnt contain aluminum or other toxic chemicals, but that also performs. When Im riding to work, hiking, or doing house renovations, I want a feel like I can head out for a pint afterwards without completely offending my friends. After trying 5 different brands of natural deodorant without luck, I had given up on my quest. After reading an article in the paper about a local hand-made product, I decided to give it a go. Made of all-natural ingredients, Routine de-odor-cream actually works! Although the application might seem a bit weird (applied like a cream), once you get over it, there is no turning back. 3 of the scents cater to women, but the Johnnys cash is made just for Lumberjacks. The cost might seem a bit high, but lasting 3-6 months, its a good investment in your health."

"Routine Cream is an effective, locally made, all natural deodorant that actually works. This silky essential oil infused cream not only removes nasty smells, but it also has a punch of natural essential oils for a lovely aroma. Using simple ingredients such as essential oils and kaolin clay, this sheer, weightless product will keep you feeling clean and fresh without gross chemicals.I have tried a number of natural alternatives to traditional antiperspirant and have been disappointed with the results. Formulator Neige’s formulation is absolutely amazing and will give you clean, fresh results. As someone that teaches and practices hot yoga regularly, I am an excellent test subject as I sweat often and have struggled to find an effective, clean, chemical-free alternative to conventional product. Handmade by two lovely Calgarian ladies, Routine is an easy product to get into. Check them out at the Market Collective or online at http://www.routinecream.com"

"The Johnny's Cash de-odor-cream by Routine allows you to work like a lumberjack, but not smell like one. Over the last few years Ive been searching for a natural deodorant that actually works. I wanted a product that didnt contain aluminum or other toxic chemicals, but that also performs. When Im riding to work, hiking, or doing house renovations, I want a feel like I can head out for a pint afterwards without completely offending my friends. After trying 5 different brands of natural deodorant without luck, I had given up on my quest. After reading an article in the paper about a local hand-made product, I decided to give it a go. Made of all-natural ingredients, Routine de-odor-cream actually works! Although the application might seem a bit weird (applied like a cream), once you get over it, there is no turning back. 3 of the scents cater to women, but the Johnnys cash is made just for Lumberjacks. The cost might seem a bit high, but lasting 3-6 months, its a good investment in your health."



"Routine Natural Deodorant Cream, $24 – Hand-made with love in Calgary as well as with human and environmental health as a priority, these natural deodorants are effective and worth every bit of their Canadian price tag. Routine kept us dry under our arms as well as smelling like blackberries (depending on which of the six delicious scents you decide to try) all day long. Routine also makes an unscented deodorant as well as offers two scents for men. Not sure which scent to try first? Sample each Routine Cream for $3.99.
Notes: All of the scents smell lovely and each one mixed extremely well with our body chemistry. Did not cause any irritation applying it directly after underarm shaving. Off-white/cream color.
Made with coconut oil, kaolin clay, sodium bicarbonate (baking soda), shea butter, cocoa butter, tea tree oil, vitamin e, marigold infused olive oil, neem oil, flavour or essential (natural and organic) oils."
http://www.organicbeautytalk.com/2014-organic-beauty-talk-awards-announcing-the-winners/
SixMoment.com: #RoutineCream
Organic Beauty Talk: "7 Best Natural Deodorants"
Made in Canada Monday: "routine deodorant"
True Beauty You: "4 Natural Deodorants that Actually Work!"
Actual Organics: "What is the best natural deodorant"?
Natural Girl: "Routine Deodorant Cream"
Eat Spin Run Repeat: "6 Trends from CHFA West 2015"
The Sparkle: "Routine's Like a Boss Natural Deodorant"
Calgary Herald: "De-odor-cream actually keeps body odour at bay"
Sweet Delight: "Fabulous Find: routine de-odor-cream"
My Domestic Dish: "Who Stinks?"
Social Nature: "CHFA West 2015 Highlights"
Achieve True Health: "All Natural Deodorant"
LumberJac: "Johnny's Cash"
Princess of Products: "routine de-odor-cream"
Eudemonia Health: "#1 routine de-odor-cream"


"Why use natural deodorant? Well, as many of you know, deodorants… the really effective ones… are actually ‘anti-perspirants’ which contain some not so healthy things in them such as aluminum and parabens. We think aluminum exposure is linked to neurodegenerative conditions such as alzheimer’s disease and parabens are possibly endocrine disruptors (meaning they might be messing up your hormones). In any case, I’ve been avoiding those products and suggesting others do the same. Those darn antiperspirants are so effective though… to find a replacement has been a challenge, despite the many natural deodorants now on the market.This is why I am so excited about our latest body care product at Naturmend. The day has finally come for EFFECTIVE – that’s right for real effective – natural deodorant. Only fabulous ingredients in this one. I have recently become their latest walking advertisement, and I’m not the only one. The company is called routine. and you can find our more about them here.We now carry each of their fantastic flavours of ‘de-odor creams’. Come down and check them out!"
"Routine Natural Deodorant Cream, $24 – Hand-made with love in Calgary as well as with human and environmental health as a priority, these natural deodorants are effective and worth every bit of their Canadian price tag. Routine kept us dry under our arms as well as smelling like blackberries (depending on which of the six delicious scents you decide to try) all day long. Routine also makes an unscented deodorant as well as offers two scents for men. Not sure which scent to try first? Sample each Routine Cream for $3.99.
Notes: All of the scents smell lovely and each one mixed extremely well with our body chemistry. Did not cause any irritation applying it directly after underarm shaving. Off-white/cream color.
Made with coconut oil, kaolin clay, sodium bicarbonate (baking soda), shea butter, cocoa butter, tea tree oil, vitamin e, marigold infused olive oil, neem oil, flavour or essential (natural and organic) oils."
http://www.organicbeautytalk.com/2014-organic-beauty-talk-awards-announcing-the-winners/

“De-odor-cream” actually keeps body odour at bay and it smells good too.
Most natural deodorants stink. Some are ineffective, others leave you smelling like patchouli. But the health-conscious can rejoice; Routine, the Calgary-made “de-odor-cream” actually keeps body odour at bay and it smells good doing it. It uses natural anti-bacterial and anti-fungal agents (coconut oil, what can’t you do?) in place of questionable deodorizing chemicals like aluminum zirconium, aluminum chlorohydrate and parabens. Routine comes in nine scents to keep all body chemistries covered. $24 - $28. © Copyright (c) The Calgary Herald