Hello, Bonjour! Come, meet routine!
Basically, the most effective natural deodorant ever made (just ask our moms!)
routine's effectiveness and commitment to maintain a deep connection to local community has resulted in a word of mouth, sought after destination product with a loyal fan following. Ethically crafted with the health of the planet and its roommates as priority, routine was created by sisters Neige and Pippa at the base of the rocky mountains in beautiful Calgary, Canada.
routine.is and will always be manufactured in Canada.
We've got you covered with a deodorant for every body type and scent preference- 12 scents and 3 formulas including vegan and one for sensitive skin.
see formula descriptions here.
routine.contains only clean, wholesome ingredients. No nasty aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol because we love all the people and why would we put that in anyone's products!? Visit our online shop for a full list of ingredients.
routine.is applied with your clean fingers (or a tiny, clean spoon if you'd prefer)
This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!
So, we say love up your armpits! It's okay to touch them- they're a part of you and you're beautiful!
Your armpits don't want to be a source of shame anymore! They want to be included and sit at the cool table and be a part of your club!
Each jar last 3-6 months with regular use (shelf life is 12 months once opened).
Tested on friends, never animals.
Meet the Faces of Routine
Neige and Pippa are two sisters who love smelling awesome, naturally! Neige has made natural products for years and began to make deodorant in 2006 out of necessity when she couldn't find an effective natural deodorant and wanted to avoid chemicals. Pippa started using the product and made it known that Neige couldn't keep the secret to herself. Through a partnership, they decided to share this healthy and truly effective miracle with the world. Routine was born in January, 2012: all natural ingredients and scented with pure essential oils and delicious edible, organic, flavor oils. We are delighted you've found routine and hope you love it as much as we do!
xo Neige & Pippa
“De-odor-cream” actually keeps body odour at bay and it smells good too.
Most natural deodorants stink. Some are ineffective, others leave you smelling like patchouli. But the health-conscious can rejoice; Routine, the Calgary-made “de-odor-cream” actually keeps body odour at bay and it smells good doing it. It uses natural anti-bacterial and anti-fungal agents (coconut oil, what can’t you do?) in place of questionable deodorizing chemicals like aluminum zirconium, aluminum chlorohydrate and parabens. Routine comes in nine scents to keep all body chemistries covered. $24 - $28. © Copyright (c) The Calgary Herald
"Routine Natural Deodorant Cream, $24 – Hand-made with love in Calgary as well as with human and environmental health as a priority, these natural deodorants are effective and worth every bit of their Canadian price tag. Routine kept us dry under our arms as well as smelling like blackberries (depending on which of the six delicious scents you decide to try) all day long. Routine also makes an unscented deodorant as well as offers two scents for men. Not sure which scent to try first? Sample each Routine Cream for $3.99.
Notes: All of the scents smell lovely and each one mixed extremely well with our body chemistry. Did not cause any irritation applying it directly after underarm shaving. Off-white/cream color.
Made with coconut oil, kaolin clay, sodium bicarbonate (baking soda), shea butter, cocoa butter, tea tree oil, vitamin e, marigold infused olive oil, neem oil, flavour or essential (natural and organic) oils."
http://www.organicbeautytalk.com/2014-organic-beauty-talk-awards-announcing-the-winners/
"Changing a bit of pace for this post. We all wear deodorant with our beautiful preloved clothing so lets discuss it. One can have various reasons for switching to a natural deodorant, for me its the concerns about aluminum and other toxic ingredients in mainstream products. You can do everything a little bit more conscious, eco, and animal friendly so why not make the switch? So here’s the list, keep in mind I’m always trying out new products so more may be added to the list over time.
Routine De-Odor-Cream – This one is my favourite of the three... It comes in lots of unique scents which is like a perfume when I first put it on but eventually they all start to smell the same to me. I just use my fingers to put it on, the consistency is like a sandy toothpaste which rubs in smoothly and you don’t have to use that much, it lasts all day with no residue! A jar typically lasts me four months and some of their scents are made with beeswax for those pregnant and breastfeeding. Made in Calgary, Alberta, Canada! Cost $24 for 50 ml, available online (they ship all over the world) or purchase where I first discovered it at Optimum Health in Edmonton. They have a retail locations page on their website."
"The Johnny's Cash de-odor-cream by Routine allows you to work like a lumberjack, but not smell like one. Over the last few years Ive been searching for a natural deodorant that actually works. I wanted a product that didnt contain aluminum or other toxic chemicals, but that also performs. When Im riding to work, hiking, or doing house renovations, I want a feel like I can head out for a pint afterwards without completely offending my friends. After trying 5 different brands of natural deodorant without luck, I had given up on my quest. After reading an article in the paper about a local hand-made product, I decided to give it a go. Made of all-natural ingredients, Routine de-odor-cream actually works! Although the application might seem a bit weird (applied like a cream), once you get over it, there is no turning back. 3 of the scents cater to women, but the Johnnys cash is made just for Lumberjacks. The cost might seem a bit high, but lasting 3-6 months, its a good investment in your health."
"Routine Cream is an effective, locally made, all natural deodorant that actually works. This silky essential oil infused cream not only removes nasty smells, but it also has a punch of natural essential oils for a lovely aroma. Using simple ingredients such as essential oils and kaolin clay, this sheer, weightless product will keep you feeling clean and fresh without gross chemicals.I have tried a number of natural alternatives to traditional antiperspirant and have been disappointed with the results. Formulator Neige’s formulation is absolutely amazing and will give you clean, fresh results. As someone that teaches and practices hot yoga regularly, I am an excellent test subject as I sweat often and have struggled to find an effective, clean, chemical-free alternative to conventional product. Handmade by two lovely Calgarian ladies, Routine is an easy product to get into. Check them out at the Market Collective or online at http://www.routinecream.com"
Media Love
SixMoment.com: #RoutineCream
Organic Beauty Talk: "7 Best Natural Deodorants"
Made in Canada Monday: "routine deodorant"
True Beauty You: "4 Natural Deodorants that Actually Work!"
Actual Organics: "What is the best natural deodorant"?
Natural Girl: "Routine Deodorant Cream"
Eat Spin Run Repeat: "6 Trends from CHFA West 2015"
The Sparkle: "Routine's Like a Boss Natural Deodorant"
Calgary Herald: "De-odor-cream actually keeps body odour at bay"
Sweet Delight: "Fabulous Find: routine de-odor-cream"
My Domestic Dish: "Who Stinks?"
Social Nature: "CHFA West 2015 Highlights"
Achieve True Health: "All Natural Deodorant"
LumberJac: "Johnny's Cash"
Princess of Products: "routine de-odor-cream"
Eudemonia Health: "#1 routine de-odor-cream"
"3 Things We Love This May
The employees of RedPoint Media are an opinionated bunch. Here's what we're loving this May:
#2: Routine Natural Deodorant in Blackberry Betty
Routine natural deodorant is locally made with wholesome, delicious-smelling ingredients like coconut oil and essential oils and is free of aluminum, parabens and propylene glycol. But let’s get real: this is a “natural” deodorant that actually works. You wont find yourself smelling like a health food store stock boy by lunchtime. Routine’s Blackberry Betty ($24) scent is its gentlest, made with beeswax, coconut oil and fruit oils, and stays sweet through a 90-min hot yoga class."
— Meredith Bailey, assistant editor at Avenue
"As you know, anti-perspirants are dangerous to use on a daily basis because they clog your pores and actually prevent you from sweating. Over time those anitperspirants, by preventing your armpits from sweating, can cause you to retain more toxins in your body. Anitiperspirants also contain parabens which have a link to cancer and have an estrogen component to them.
I have been using natural deodorants for almost 20 years now and technology has really come a long way. Routine cream is different in that it is in a jar. You have to take it out on your fingers and rub it onto your armpits. What I love about this product is the smell (Lucy in the sky is my fave) and the fact that you can apply once in the morning and that's it. All of the other products that I have tried have to be re-applied many times over the day, depending on your level of activity. The product allows you to sweat without the unpleasant odor that accompanies sweat.
I am a pretty active person. I kickbox twice a week, take 3 karate classes a week, rollerblade, cycle, do yoga and snowboard, to name a few. I find that with this product I can work out super hard and still smell fresh. If you are interested in more information on this product you can follow this link to their website. They sell their product online. You can also buy it in various natural foods stores in calgary, Edmonton, Sherwood park, B.C., Saskatchewan, Manitoba, Quebec, and Nova Scotia. It is fairly expensive at about $24.00 a jar but that will last you at least 6 months if you use it daily.
Try it. I am sure you will love it!"
Iva Coyes, Natural Girl Holistic Nutrition Blogger.
"Why use natural deodorant? Well, as many of you know, deodorants… the really effective ones… are actually ‘anti-perspirants’ which contain some not so healthy things in them such as aluminum and parabens. We think aluminum exposure is linked to neurodegenerative conditions such as alzheimer’s disease and parabens are possibly endocrine disruptors (meaning they might be messing up your hormones). In any case, I’ve been avoiding those products and suggesting others do the same. Those darn antiperspirants are so effective though… to find a replacement has been a challenge, despite the many natural deodorants now on the market.This is why I am so excited about our latest body care product at Naturmend. The day has finally come for EFFECTIVE – that’s right for real effective – natural deodorant. Only fabulous ingredients in this one. I have recently become their latest walking advertisement, and I’m not the only one. The company is called routine. and you can find our more about them here.We now carry each of their fantastic flavours of ‘de-odor creams’. Come down and check them out!"
